Getting started with Google Adwords

Google Adwords is a pay-per-click platform, in that your placed advert will be charged for every time someone clicks on it. That's a nice idea, since you would assume that someone would only click on your advert if they were interested in the particular product or service you offer, but you'd be wrong. There are a great many window shoppers out there, plus competitors and others, and only a small fraction of those clicking on your Google advert will buy your product, or even be that interested in it. Many people will think you are someone else, and click anyway.

Pay per click advertising (PPC) is the method through which you take the help of adds to grow your business. But placing ads is not that simple. Like it's not that easy that you just go to that platform and just place adds. You need to look for PPCservices Company to do it for you because it requires extensive research about keywords and target audience and everything else which only a skilled and experienced person can do.

Choosing the right advert wording, and the right keywords and phrases, will make a big difference. This is PPC optimisation, and a skill in itself. The main difference between SEO, and PPC optimisation, is that experimentation is an integral part of PPC, and a healthy pastime. Page rankings change every day, so do keyword responses, as do the mood of the buyers and surfers. Those keyword phrases that work best this year may not work best next year; your Adwords campaign requires constant monitoring for changes.

Fortunately, Adwords provides plenty of great stats and reports, and that monitoring can even be automated with reminder emails that can be sent to you when a certain condition arises.

Basics Adwords initial set-up allows you to start a campaign and set some parameters. First, you set a daily budget, such as £10 a day, a budget that you can afford. Multiply that budget by 20%, since Google often goes over budget a little, then by 30 days, and you have a monthly spend of 30 x £10 + 20% = £360 (at maximum, it is often less). Across the month, you will probably alter the daily budget up or down, and you may even have a need to alter the budgets by day or by weekday or weekend.

Next, you should always set a date limit for the campaign, and not forget about it and go on holiday. I would always set a date limit of just a week or so, and constantly assess the effectiveness of the campaign. Don't set a campaign limit of more than 30 days unless you are serious about it. Always assess a campaign week by week.

Next, you would set the demographics, and choose which continents, countries, or areas you wish to target, and which audiences. Adwords is a powerful tool, and you can be very selective about how you reach people. If your business is targetting the UK, make sure that your advert only targets the UK. If you wish to be city specific, use the keyword phrases to get down to that level.

You will be asked if you wish to appear on the display network as well as the content network, and I always switch this off unless I have a good reason to have it on. The content network is the traditional list of sites brought up when a keyword is searched upon, the display network is similar to Adsense in that your ad may appear on someone else's website. Use it when you have reason to do so, or it may alter your stats and analysis.

So, you have a budget set, a target country and a time limit, so now you would create your adverts and your keywords. Adverts are the small product descriptions that you see on the page listings. They will have a title, a description, and a website URL. The advert that you have created will appear on the search result pages on the right hand side, or at the top or bottom of the page. It does not replace, nor intefere with your organic listing, but you will rarely see both on the same page. And that paid advert may appear just a matter of minutes after you have created it - and after it has been approved. There was a time when the approval of adverts was slow, but these days it can be a matter of minutes and is mostly automated.

In tandem with that advert, and the skill in designing that advert, are the keywords that you think people may search on to find the advert. You can either try and guess what they are, or use the tools that Adwords provides, or a combination of both.

If the advert is about consumer insurance, Adwords keyword tool will show you a list of popular search phrases and words assoicated with that product. And let's face it - Google knows better than most what people are searching on!

Guessing keywords can be a lengthy process, and the public often search on phrases that may make little sense to you. If you run a company that provides accident claims, you may decide to try "accident claims" as the first logical search phrase. A little research may suggest that "loss of amenity" causes many click-throughs on similar sites. It is not always straight forwards.